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Partnerships | Wellness Beverages

Trend 1

AN ORGANIC CHOICE CAN DRIVE SALES

In one nationwide chain, the addition of Horizon milk boxes drove a 40% increase in sales vs prior year.

National foodservice chain, net milk sales YE 8.14.11 vs prior year

Trend 2

CALCIUM COUNTS

Horizon organic milk and dairy-free Silk products deliver an excellent source of calcium.

Trend 3

THE TASTE OF SILK WINS ON CEREAL

Most consumers prefer the taste of Silk Vanilla over dairy milk on cereal.

National taste tests performed on Silk Vanilla soymilk, Silk

Trend 4

HEALTHY CHOICES MATTER

In one college survey, 30% of students said they’d use dispensed soymilk at least weekly.

Datassentials C & U Soymilk Study, 2010

Trend 5

PLANT-BASED BEVERAGE SALES ARE UP

Plant-based beverages like soymilk and almondmilk are the fastest growing category in retail dairy.

IRI volume growth YTD 6.26.11

Trend 6

C-STORE SODA SALES ARE DOWN

Last year, c-store soda sales dropped 6%.

NPD Group / CREST YE 6.201

Target the health-minded crowd.

With health concerns on the rise, today's consumer is more focused than ever on making smart choices. In the US, 78% of families purchase organic foods1, and 40% of consumers drink soymilk, almondmilk or organic milk at home2. Offering options beyond coffee and soda can help your operation capture business from valuable, wellness-focused patrons.

Silk® offers America's #1 soymilk brand3, as well as Silk Pure Almond® almondmilk, which has claimed an impressive 50% share in retail.4

Horizon,® the country's #1 organic milk brand3, delivers the fastest-growing single serve milk in retail, up 29% in the last year.5

1 Per the Organic Trade Association
2 Insights to Action – Silk Segmentation 3.2011
3 IRI, 12 Weeks Ending 10.16.11
4 IRI, 4 Weeks Ending 8.12.11
5 IRI, 4 Weeks Ending 9.18.11 vs PY

Did you know?

Value-added milks comprise one of the fastest growing beverage categories at retail.

IRI Volume Growth YTD 6.26.11