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The Coffee Geeks Are Coming. Be Ready.

Cold Brew is the fastest growing coffee beverage,1 especially popular with millennials who care about the craft and creativity of making better coffee. In fact, 50% of millennials already drink cold brew.2 Consumers’ tastes and expectations for coffee have evolved. Process matters, from bean to brew, and quality is valued over convenience. Find out why cold brew sales are growing faster than neckbeards.